Resume

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SUMMARY – Anthony joined the Rocky Mountaineer team in 2014 to foster long term relationships with partnering travel agencies in Eastern Canada and boost sales. Since 2017 he leads Rocky Mountaineer’s Canadian sales team in their business development and growth initiatives across all trade channels.

With over 15 years of entrepreneurial experience in business development, marketing and sales, Anthony has founded and managed two companies, worked for the world’s largest aluminum commercial dock manufacturer as well as worked abroad in advertising. In all cases, Anthony was instrumental in bringing the vision and leadership needed to launch and develop new markets, as he followed strict sales processes, outperformed targets and managed stellar customer relationships.

Anthony’s skill set includes business development, CRM and communications/languages. He brings to the table significant international experience as well as a rich multi-cultural background that allows him to easily build a unique rapport with various demographics.


EXPERIENCE


ROCKY MOUNTAINEER – Regional Business Development Manager, Eastern Canada – since March 2014

Rocky Mountaineer has grown to become the largest privately owned passenger rail service in North America.

RESPONSIBILITIES

  • Generating business through the development of close relationships with the retail, wholesale and tour operators
  • Responsible for the national accounts of Transat Distribution & Maritime Travel
  • Strategizing to better focus marketing and communication efforts in the territory
  • Using Salesforce to analyze reports, target & update accounts
  • Building a geographic account development map using Environics (PRIZM) data
  • Devising customized Marketing plans with key accounts
  • Training key partner agencies on how to build their business through Rocky Mountaineer
  • Partnering up with agencies and wholesalers for public and private consumer events

ACCOMPLISHMENTS

  • Grew revenue in QC past historical plateau via pre-identified focus: group departures
  • Won a company-wide team challenge to propose a new promotion format for the low season
  • Grew territory responsibility from QC to include North-East ON and Atlantic Canada
  • Built growing partnerships with consortia accounts that had little to no history of activity
  • Created a new personalized communication tool for the thousands of B2B partners
  • Was a key factor in the success of the company’s first ever fully French departure
  • Successfully used as a “guinea pig” on various technological improvements (Salesforce use, Geopointe, Salesforce mobile, intranet access, expensing mobile app)

KEPRI EXPEDITIONS – Cofounder, Marketing & Business Development Montreal – 2005-2013

Kepri Expeditions organizes international group trips for high school students in Quebec.

RESPONSIBILITIES

  • Developed business plan and launched the startup, created the corporate brand for Kepri
  • Managed sales and production teams and built relationships with institutional clients
  • Designed strategies to pierce and develop new markets
  • Forecasted project demand to reserve dates with suppliers and buy currency futures
  • Launched direct marketing campaigns and organized trade shows
  • Hired and trained sales team as well as freelance guides from 30+ countries
  • Analyzed project profitability via internally created performance sheets
  • Implemented organizational tools: CRM-SRM (HighriseHQ), templates, file sharing (Google Drive, OS X Server) etc.
  • Created project management processes and tools (Basecamp and Google Drive)
  • Created cloud-based tools to manage project budgets and logistics in detail
  • Identified cost control mechanisms to improve profitability
  • Created and managed customer satisfaction surveys and employee evaluations
  • Overall administration, reporting, employee performance analysis, etc.

ACCOMPLISHMENTS

  • Brought in CAD $5 M+ in revenue
  • Averaged new market revenue growth of 50% in the last 4 years
  • Achieved a 10% net profit in a typical 2-5% net profit industry
  • Developed the product concept differentiating Kepri from the competition
  • Maintained excellent client satisfaction, loyalty and retention (90%)
  • Developed environmental and humanitarian projects in 10+ countries
  • Designed cultural exchange itineraries in 30+ countries

PORALU MARINE – Business Development Montreal – 2004-2006 poralu_marine_logo

Poralu Marine is the global leader in commercial aluminum docks.

RESPONSIBILITIES

  • Networked developers, government agents, engineering consultants, marina operators, landscape architects and general contractors
  • Delivered technical presentations to decision-makers in the marine industry
  • Scheduled 12 meetings/week when traveling in North America

ACCOMPLISHMENTS

  • Sold CAD $250,000 of commercial docks for marinas & yacht clubs in the Americas
  • Sold the company’s first docks in the U.S.A. and Cayman Islands
  • Wrote an article on the negative effects of dock shadows on marine life

BIG MEDIA GROUP – International Sales Rep *Various – 2003-2004 big-media-group_logo

Big Media Group is an advertorial ad agency that operates around the world.

RESPONSIBILITIES

  • Interviewed top government officials and CEOs to publish advertorials
  • Wrote the content via Q&A’s and sold advertising space
  • Completed reports in prestigious media: i.e. New York Observer, CNBC Europe

ACCOMPLISHMENTS

  • Sold USD $230,000 in investment report sponsorship
  • Got interviews with 40+ government officials: i.e. the President of Colombia, the Governor of the Central Bank in Lebanon, the Minister of Finance in Morocco
  • Interviewed 350 CEO’s in Colombia, Lebanon and Morocco

COLLEGE PRO PAINTERS – Franchise Owner Montreal – 2000-2002 college_pro_logo

College Pro painting franchises are offered to students who want to learn to run their own business.

RESPONSIBILITIES

  • Marketed and sold exterior residential painting jobs
  • Bought equipment for, hired, trained and managed 12 painters

ACCOMPLISHMENTS

  • While a full-time university student, surpassed sales targets
  • Sold and produced CAD $150,000 of contracts
  • Went from 55% sales success ratio in the 1st year to 75% in the 2nd year
  • Increased profitability and efficiency by 50% in the 2nd year

SOFTWARE & (Mobile) APPS

  • Mac OS El Capitan: Microsoft Office Suite, Keynote, OSX Server
  • Salesforce, GeoPointe, Microsoft One Drive
  • GoToMeeting, JoinMe, TeamViewer
  • Google Drive: online office apps
  • Mobile Apps: Outlook, Salesforce1, Concur
  • Mailchimp, 37signals suite of products
  • WordPress website management
  • Adobe Photoshop, GraphicConverter, Illustrator (basic)

LANGUAGES

  • Fluent in English, French and Spanish
  • Working knowledge of Italian
  • Basic knowledge of Arabic and Greek

INTERESTS

  • New and emerging technologies
  • Corporate social responsibility
  • Sustainable travel/ecotourism
  • Goaltending in competitive adult hockey

EDUCATION

UBC SAUDER SCHOOL OF BUSINESS – 2015

McGILL UNIVERSITY – 2000-2003

McGILL UNIVERSITY – 1998-2000

CHAMPLAIN COLLEGE – 1996-1998

MEMBERSHIPS

  • Vis Vires: a private club of professionals that focuses on better understanding the challenges in today’s society
  • Rocky Mountaineer Diversity & Inclusion Committee: working on various items such as analyzing employee equity reports and creating infographics to brainstorming ideas and executing projects to celebrate the company’s diverse cultures.

REFERENCES

On demand.

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